10 Proven Ways to Get Targeted Website Traffic

You might be asking yourself, How do I get my website to rank high on Google and other search engines? 

Or perhaps you’re thinking, Why isn’t my website getting any traffic? If this sounds like you, then continue reading to learn how to attract website traffic to your website so that it ranks well in search engine results pages (SERPs).

This guide will explain 10 proven ways to get targeted website traffic that will improve your overall site rankings and bring more visitors to your site daily.




1) Traditional Paid Search Marketing


This is a tried and true method for getting website traffic, but it’s also very expensive if you’re not utilizing budget-friendly options. 

By investing in search engine marketing, you can secure prominent placement on Google and other search engines that deliver large volumes of visitors. 

Google Ads is by far one of the best ways to do both local and national business outreach.

However, keep in mind that paid searches are not always going to be your most profitable or effective form of advertising—but they can certainly help you make an immediate impact with a new audience or one who may have previously ignored your site’s existence.

2) Pay Per Click (PPC)


Pay per click, or PPC advertising, is an internet marketing strategy that involves paying for your ad or website link to be shown when someone searches for a certain keyword. 

For example, if you are a pet-sitting business in Des Moines and want new customers, you could set up PPC ads that show only when people search Google Maps for pet sitting near Des Moines.

When someone types in that phrase while they are logged into their Google account and clicks on your ad, it will appear above all of Google's organic search results. 

This method works especially well if there is a lot of competition for those keywords.

3) Social Media Advertising


These days, it’s easy to run a quick ad campaign on Facebook or Google AdWords. 

While these platforms make it simple for anyone to launch an advertising campaign, there are many other options that offer much more control over your advertising budget and goals.

One example is using LinkedIn’s self-service display platform. 

If you can write a compelling ad, you can use LinkedIn’s display network (including Facebook) without paying a cent in ads cost. 

Paid advertisement tools like Facebook don’t give you access to as much information about your target audience either, so with LinkedIn PPC, you may end up spending less money and getting better results because of increased targeting capabilities!

4) Online Advertising


One of your best options is online advertising.

 That could include pay-per-click (PPC) marketing, search engine optimization (SEO), display ads, and social media ads. 

These methods can be used individually or in combination, depending on your goals and budget. 

For example, you might choose PPC for a direct response campaign where you want potential customers to find your website quickly. 

Or, you might use SEO for an awareness campaign where you just want people to find your site over time through searches on Google or other search engines. 

Choose a format that makes sense for how long it takes you to get leads or sales from each ad placement that fits within your budget.

5) Organic Search Engine Optimization (SEO)


Organic search engine optimization is a way of creating your website so that it appears in search results based on keywords. 

Search engines look for websites that are most relevant for their users based on user queries, then rank them accordingly. 

You can improve your SEO by making sure you use relevant and compelling copy and keywords, as well as make your website easy to navigate, secure, and filled with lots of quality content.

 For example, if you're selling jewelry online, using keyword phrases like gold rings will help drive traffic to your site from people searching for such things as wedding bands or engagement rings. 

However, you should not simply spam keywords on your page; instead, be careful about keyword density (how many times certain words appear). 

The key is moderation- just enough keywords without going overboard.

6) Video Marketing


Creating a video marketing strategy is an important step in expanding your business. 

There are many ways you can start using video marketing, such as posting videos on your YouTube channel or Vimeo.

 The key with these sites is to make sure that you include a lot of keywords in your description box and tags so that they will show up in searches for relevant terms. 

You can also try uploading them on other sites, including Facebook and Instagram.

7) Email Marketing


Email marketing is one of your best weapons for building traffic. 

It allows you to communicate directly with past customers and potential buyers without any additional cost. 

Do not underestimate its power, and make sure you’re using email marketing as part of your strategy!

8) Infographics & Visual Content Marketing


Search engines often favor text-based sites with data and information because they are easier for search engines to crawl. 

But infographics — visuals that contain relevant data — can also be powerful tools for marketing your business, especially if you include a link back to your site. 

However, don’t just slap an infographic on your site willy-nilly. Make sure it’s related to what you’re writing about, and make sure it includes a link back to your site as well.

9) Affiliate Marketing & Lead Generation


One of your best ways to get targeted website traffic is through affiliate marketing. 

This includes posting content on your site and then sending visitors from your site, which is via an affiliate link or banner, over to a different site where they might buy something. 

For example, you could write a piece on how to use Facebook ads for small businesses and then send readers of that piece over to another company’s ad platform that has Facebook ads as part of their offering.

10) Word-of-Mouth & Brand Advocacy


A recommendation from a friend or family member is one of your best forms of advertising—so be sure to cultivate strong relationships with your customers. 

A quick and effective way is by personally approaching each customer, thanking them for their business, and telling them how you can help them out. 

Word-of-mouth also works in your favor if you incorporate it into your social media marketing strategy; 

people may share positive experiences with a product on Facebook or Twitter if they think others might benefit from it.

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